TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance
Leading digital ad verification and fraud prevention platform, TrafficGuard, today announced a partnership with online gaming affiliate tracking RavenTrack aimed at helping brands and advertisers to maximise their returns on ad spend on their affiliate marketing with invalid traffic and ad fraud prevention.
The global pandemic has undoubtedly caused a massive increase in the number of active users that indulge in sports betting regularly. A global statistic from Casino.org suggests that almost 26% of the world’s population bets, and the global market is expected to grow from $76.79 billion to an impressive $127.45 billion by 2025, according to Research and Markets.
Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition. However the level of financial and competitor growth within the industry has created a strong attraction from fraudsters, and companies can fall prey with little to no knowledge this is even occurring. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance. Through TrafficGuard’s Affiliate Protection service, brands and marketers can combat and prevent misattribution in common types of invalid traffic (IVT) such as cookie stuffing, domain spoofing, anonymised traffic and compliance fraud present in online gaming today.
TrafficGuard’s full-funnel, multipoint solution measures the end-users engagement, intent and propensity to convert to give the most transparent view of their advertising activity enabling the best possible return on ad spend. The product also offers customised filters so advertisers can ensure that their affiliate partners are only being rewarded for the activity that is permitted by their terms and conditions.
Adam Rowley, Managing Director (RavenTrack) commented,
To support, grow and enable the success of this channel, TrafficGuard will deploy a structured team of affiliate experts helmed by Kalen Bushe, VP of Affiliate Partnerships.
Riding on the success and wins of major clients such as Disney, the integration with RavenTrack also marks the company’s second major announcement in recent weeks, having previously unveiled TrafficGuard Social - a solution that offers complete ad fraud prevention and protection on Facebook. Come 2023, TrafficGuard will roll out social capabilities for self-serve SMB users whilst expanding its offering to TikTok, Twitter, and LinkedIn, in response to rising client demand.
TrafficGuard is a global advertising verification company, helping advertisers to avoid wasted spend and unlock the best outcomes. TrafficGuard drives superior search advertising performance by verifying advertising engagement as they occur, proactively blocking invalid traffic from infiltrating search campaigns – helping ad spend to reach more real users and protecting the integrity of data that marketers, agencies, designers and developers rely on day in, day out to drive performance improvements.
TrafficGuard is based in Australia, headquartered in Perth. The company also has offices in Singapore, and has a staff presence also across the UK, Brazil India and the US, serving over 4000 customers globally.
For more information, find us at www.trafficguard.ai
Since creation of the platform, RavenTrack have strived to be different. Understanding that each client requires something unique to help develop and build their marketing channels, RavenTrack continue to work with every partner to build solutions.
With serious experience as operators and affiliates, the RavenTrack team have created an industry leading platform that provides reliability, accuracy and a superior user experience. RavenTrack are integrated with some of the best providers in the industry and seamless migrations for operators moving from their existing platforms minimalizes the barriers for stepping up a level.
RavenTrack is based in the UK, with offices in both Manchester and Nottingham. The company currently has over 70+ brands running globally and tracking billions of clicks seamlessly.