The new partnership allows operators using RavenTrack to leverage Optimove's AI-Mapped CRM Journeys to Scale personalized CRM Marketing
RavenTrack, the affiliate tracking platform providing an integrated solution for gambling operators, has chosen Optimove, the leading CRM Marketing Platform, as the CRM Marketing solution for its operator portfolio. The partnership demonstrates RavenTrack's commitment to providing its client base with the industry's best tech solutions and services.
RavenTrack's software, specific to the iGaming industry, helps operators track everything from page views to ad banner clicks and captures affiliates' conversions, referrals, endorsements, or recommendations and optimize visitor traffic. Since launching in 2018, RavenTrack has generated more than 1 billion clicks equating to over £250m in revenue for over 70 online brands and 20,000 affiliates.
Optimove's CRM Marketing hub will enable RavenTrack's operator portfolio to create and maintain a single, 360-degree customer view, ensuring a personalized experience for each player across various messaging channels like email, mobile, in-app, web and more. With Optimove's AI-mapped customer journeys, operators will be able to orchestrate real-time and scheduled interactions, maximize player LTV, and measure the incremental impact of each player interaction.
Speaking about the partnership, Adam Rowley, Managing Director at RavenTrack mentioned:
With serious experience as operators and affiliates, the RavenTrack team has created an industry-leading platform that provides reliability, accuracy, and superior user experience. Customer support is UK-based and our only objective in business is to give you the best tracking technology at a competitive price. RavenTrack offers comprehensive KYC checks built by a proven team of regulatory experts to help guide the setup within RavenTrack. Seamless migrations for operators moving from their existing platforms minimize the barriers to stepping up a level.
Optimove is the leading CRM Marketing Platform, empowering marketing teams to create and manage large-scale, customer-led journeys. Optimove's CRM Journeys leverage AI to autonomously surface valuable customer segments, orchestrate self-optimizing CRM journeys, and accurately deliver the marketing interaction of the highest incremental impact. Optimove is used by leading brands, including Entain, BetMGM, Rush Street, Penn National, and Pennsylvania Lottery, to maximize customer loyalty, retention, and lifetime value.